Investor Behaviour


People are just bad at investing.

Because of the way our brains work, we can’t help but buy investments when prices are high for fear of missing out. And then we dump those investments only after prices have fallen for fear of losing even more money.

Unfortunately, history shows we should be doing the exact opposite of that.

This chart is a familiar one. It shows that over the past 20 full years, the average investors annualized returns have underperformed every major financial asset class.

Carl Richards calls this the Behavior Gap.


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